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Specialize
/ˈspeʃəlaɪz/
To focus on and become an expert in a particular area of study or work.
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Examples:
She chose to specialize in pediatric medicine.
Many firms specialize in eco-friendly products.
It's important to specialize to stand out in the market.
Etymology:
From the Latin specialis, meaning particular, likely borrowed through the Old French specialiser. The word denotes becoming expert in a narrow area, with evidence of usage dating back to the 19th century.