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Endorsement
/ɪnˈdɔːsment/
Approval or support given to someone or something, often publicly.
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Examples:
The celebrity's endorsement boosted the brand's sales.
Her endorsement as a candidate surprised everyone at the meeting.
The product endorsement deal was worth millions in advertising.
Etymology:
Derived from the Old French endosser meaning to put on the back and later adopted into Middle English as enseorse, referring initially to writing on the back of a document.