The phrasal verb 'win over' is predominantly used in informal speech, although it can also appear in more formal contexts depending on the audience and setting. It generally means to persuade someone to support you or agree with you, often used in scenarios involving arguments, presentations, or emotional appeals. The phrase suggests not just a change of opinion, but a complete conversion to a new point of view or decision. It is commonly seen in political contexts, marketing, or any competitive situation where gaining the approval or support of others is crucial. Beyond its frequent appearance in interpersonal dynamics, 'win over' can also be used metaphorically to describe how ideas or products can attract or convert potential customers or supporters, such as a new technology winning over skeptics.
B1
Intermediate
1. To persuade someone to support or agree with you by influencing them positively.
The politician managed to win over the undecided voters with his convincing speech.
They had to work hard to win over the board members to their proposal.
She was able to win over her toughest critics with her charm.
The coach aims to win over the newcomers by demonstrating success.
He finally won over his in-laws after cooking them a lovely dinner.