The phrasal verb "talk up" is used more frequently in informal speech than in formal contexts, though it is not out of place in semi-formal or professional settings such as business discussions or marketing. Its primary usage involves speaking about something in a way that highlights its benefits or positive aspects, often to persuade or influence others. This makes it common in scenarios such as sales pitches, advertising, and marketing strategies, where it is important to generate interest or enthusiasm. The verb "talk up" typically implies a certain level of exaggeration or promotional flair, hinting that the speaker may be emphasizing positives more than negatives or embellishing reality slightly. As such, it carries a connotation of persuasion and can be seen slightly negatively, particularly if the hype is unjustified.
B2
UpperIntermediate
1. To speak in a way that praises or promotes someone or something, often to persuade others of its value.
She always talks up her team's achievements during meetings.
The salesman talked up the features of the new model to attract customers.
2. To make something appear better or more important than it actually is, typically in a social or professional context.
He talked up the benefits of the project to gain support from stakeholders.
Journalists tend to talk up stories to capture public interest.