"Conjure up" is a versatile phrasal verb predominantly used in informal contexts, though it can occasionally appear in more formal speech when describing the evocation of ideas, images, or feelings. Generally, this phrasal verb is employed to imply the action of calling something to mind as if by magic, as in conjuring an image or memory out of thin air. Its usage spans various contexts, such as creative writing, storytelling, and everyday conversation, where one might say something "conjures up memories" or "conjures up an image" of something specific. Beyond its literal transitional sense from the magical arts, it expresses the figurative act of mentally or emotionally summoning particular sentiments or mental pictures. This flexibility makes it a popular choice for evoking vivid imagery or nostalgia, enhancing the descriptive quality of dialogue or narrative.
B2
UpperIntermediate
1. To create a mental image or idea in one's mind.
The book conjured up vivid images of a magical realm.
Hearing that song conjures up memories of summer vacations.
2. To make something appear by magic or as if by magic.
The magician conjured up a rabbit from his hat.
She claimed she could conjure up spirits during the séance.
