The phrasal verb "cater to" is widely used in both informal and semi-formal contexts, often found in business, customer service, and media discussions. It refers to the act of providing what is wanted or needed by a person, group, or market segment, and carries a connotation of adjusting services or offerings to suit specific desires or demands. While "cater to" is less likely to appear in highly formal scholarly or legal texts, it is prevalent in marketing and consumer-facing communications. The usage pattern often includes subjects like businesses, brands, or individuals who "cater to" the needs, preferences, or whims of their target audience. This phrasal verb underscores a sense of attentiveness and responsiveness to particular demands, sometimes implying a degree of specialization or customization in offerings.
B2
UpperIntermediate
1. To supply or provide what is particularly desired or required by a specified person or group.
The hotel strives to cater to all the needs of its guests.
These magazines cater to a wide range of interests.
2. To indulge or give in to particular tastes or weaknesses of someone.
Some politicians cater to the prejudices of their constituents.
The app caters to users looking for customized workout plans.