The phrasal verb "cash in on" is predominantly used in informal speech, but it can be found in semi-formal writing, especially in contexts involving business or financial discussions. It generally connotes taking advantage of a situation, opportunity, or resource in order to gain a profit or benefit. This expression is often used with a slightly negative connotation, implying opportunism or exploiting a situation for personal gain without concern for consequences or the ethics of the situation. "Cashing in on" is commonly employed when discussing business trends, fads, social movements, or any situation where someone could potentially benefit unfairly or unexpectedly from circumstances. For instance, critics might accuse corporations of "cashing in on" social issues to improve their brand image, or individuals might "cash in on" their popularity or viral status. Thus, while its usage is primarily in informal and business-related contexts, the subtlety of its connotations—sometimes opportunistic or lacking in integrity—adds depth to its application in discourse.
B2
UpperIntermediate
1. To take advantage of a situation or event to make money or gain a benefit.
Many companies are trying to cash in on the growing trend of remote work.
With the popularity of vintage fashion rising, some are cashing in on their old clothes by selling them online.
2. To benefit from a situation, often in a way that is considered opportunistic or unprincipled.
Some investors cashed in on the market crash by buying stocks at a lower price.
He cashed in on his friend's misfortune to advance his own business project.