Big up
/bɪɡ ʌp/B2
UpperIntermediate
1. To praise or show admiration for someone or something, often in a very enthusiastic or exaggerated way.
- She always bigs up her friends when they do something great.
- The host took a moment to big up the sponsors of the event.
2. To promote or publicize someone or something in a positive manner, often to enhance their reputation.
- The band was bigging up their new album on social media.
- He tried to big up his business by partnering with well-known brands.
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