The process of introducing or starting something new, typically a product or service, in stages to the public.
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Roll out
/rəʊl ˈaʊt/
The phrasal verb "roll out" is predominantly used in informal and semi-formal contexts and can sometimes appear in formal communications, particularly in business or technological environments. Its primary meaning involves the introduction or launch of a new product, service, or policy to the public or to a wider audience, often necessitating a strategic plan or campaign. For example, a company might roll out a new software update or a bank an innovative financial service. The term signifies a sense of unveiling or gradual deployment and is commonly found in press releases, marketing strategies, or corporate communications. It can also slightly imply a physical action of extending or spreading something out, but this usage is less frequent in comparison to its metaphorical business applications. The versatility of "roll out" in contexts concerning dissemination makes it a useful term in various industrial and commercial sectors.
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Ways to tell them apart:
Roll out is a verb phrase, while rollout is a noun.
Think of roll out as the action of starting or launching something specific, like an event.
Use rollout to describe the event or process itself as a singular noun.
If youre talking about what you are doing, you likely need roll out'.
When discussing a plan or system already underway, rollout is the word you're looking for.
