Qualitative-Quantitative | Commonly Confused Words
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Master confusing words with ease

Qualitative vs. Quantitative

Qualitative

/ˈkwɒlətətɪv/
Related to the characteristics or qualities of something rather than its quantity

Examples:

The study emphasizes qualitative insights over numerical data.Anthropologists often conduct qualitative fieldwork.Qualitative changes in the neighborhood were evident.

Synonyms:

Antonyms:

Quantitative

/ˈkwɒntətətɪv/
Relating to the measurement or amount of something

Examples:

The study requires a quantitative approach to analysis.She used quantitative data to support her hypothesis.Quantitative results showed a significant increase in sales.

Synonyms:

Antonyms:

Ways to tell them apart:

etymology
  • Qualitative is about describing qualities or characteristics, while quantitative is about measuring quantities or amounts.
  • Think of quality in qualitative, which relates to attributes or properties, as opposed to quantity in quantitative, which relates to numbers or amounts.
  • Qualitative deals with non-numeric data like descriptions, whereas quantitative involves numeric data like statistics.
  • Qualitative is often exploratory and open-ended, contrasting with quantitative, which is structured and definitive.
  • Research methods or results in qualitative format are subjective or broad, while quantitative are objective or specific.
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