Related to the characteristics or qualities of something rather than its quantity
Examples:
The study emphasizes qualitative insights over numerical data.Anthropologists often conduct qualitative fieldwork.Qualitative changes in the neighborhood were evident.
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Quantitative
/ˈkwɒntətətɪv/
Relating to the measurement or amount of something
Examples:
The study requires a quantitative approach to analysis.She used quantitative data to support her hypothesis.Quantitative results showed a significant increase in sales.
Synonyms:
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Ways to tell them apart:
Qualitative is about describing qualities or characteristics, while quantitative is about measuring quantities or amounts.
Think of quality in qualitative, which relates to attributes or properties, as opposed to quantity in quantitative, which relates to numbers or amounts.
Qualitative deals with non-numeric data like descriptions, whereas quantitative involves numeric data like statistics.
Qualitative is often exploratory and open-ended, contrasting with quantitative, which is structured and definitive.
Research methods or results in qualitative format are subjective or broad, while quantitative are objective or specific.