Master confusing words with ease
Qualitative vs. Quantitative
Qualitative
/ˈkwɒlətətɪv/Examples:
The study emphasizes qualitative insights over numerical data.Anthropologists often conduct qualitative fieldwork.Qualitative changes in the neighborhood were evident.
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Quantitative
/ˈkwɒntətətɪv/Examples:
The study requires a quantitative approach to analysis.She used quantitative data to support her hypothesis.Quantitative results showed a significant increase in sales.
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Ways to tell them apart:
- Quantitative data deals with numbers and measurable forms, while qualitative data deals with descriptions and characteristics.
- Qualitative is about qualities – think of adjectives and traits that describe something's essence.
- Quantitative sounds like quantity, which should remind you that it focuses on numbers and amounts.
- Remember that qualitative is subjective, often involving observations and interviews, whereas quantitative is objective, relying on numbers and statistics.
- Qualitative and quantitative can be used together for comprehensive analysis, each serving a different but complementary role.
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