Related to the characteristics or qualities of something rather than its quantity
Examples:
The study emphasizes qualitative insights over numerical data.Anthropologists often conduct qualitative fieldwork.Qualitative changes in the neighborhood were evident.
Synonyms:
Antonyms:
Quantitative
/ˈkwɒntətətɪv/
Relating to the measurement or amount of something
Examples:
The study requires a quantitative approach to analysis.She used quantitative data to support her hypothesis.Quantitative results showed a significant increase in sales.
Synonyms:
Antonyms:
Ways to tell them apart:
Qualitative focuses on qualities and characteristics, while quantitative focuses on quantities and numbers.
Remember that "qualitative" has the same root as "quality," both relating to descriptive, non-numerical aspects.
"Quantitative" relates to "quantity," which denotes measurable amounts or numbers.
Qualitative data is often subjective, whereas quantitative data is objective.
Think quality (qualitative) vs. quantity (quantitative) when distinguishing between the two.