Motto-Slogan | Commonly Confused Words
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Motto vs. Slogan

Motto

/ˈmɒtəʊ/
A short sentence or phrase that expresses a guiding principle or rule of behavior

Examples:

His motto was "never stop dreaming and achieving.A family motto can guide generations with wisdom.The team adopted a new motto, "Unity in diversity.

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Antonyms:

Slogan

/ˈsləʊɡən/
A short and memorable phrase used in advertising or to convey an idea.

Examples:

"A coward's slogan," I spit back.His campaign slogan was catchy and unforgettable.Brands often rely on their slogan to attract customers.

Synonyms:

Antonyms:

Ways to tell them apart:

etymology
  • A slogan is typically used in advertising and is designed to be catchy and memorable.
  • A motto represents a guiding principle or philosophy for an individual, organization, or group.
  • Slogans are often short-term, used for specific campaigns or branding initiatives.
  • Mottos are usually timeless, reflecting enduring values or beliefs.
  • Think of a slogan as a marketing tool, while a motto is more like a personal or organizational creed.
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