Advert-Avert | Commonly Confused Words
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Master confusing words with ease

Advert vs. Avert

Advert

/ədˈvɜːt/
A short public notice or message that informs people about a product, service, or event

Examples:

Did you read the advert in the paper about the concert?The online job advert attracted many applicants.I'm placing an advert for my used car sale next week.

Synonyms:

Antonyms:

Avert

/əˈvɜːt/
To prevent something bad from happening

Examples:

She managed to avert a potential disaster at work.They averted a financial crisis by securing backup funding.He looked away to avert her questioning gaze.

Synonyms:

Antonyms:

Ways to tell them apart:

etymology
  • Remember that advert is short for advertisement, something you often see while browsing or watching media.
  • Avert means to turn away or prevent something harmful from happening, like avoiding danger.
  • The vert in avert is like invert, which involves a change in direction, while advert relates to communication and attention.
  • If youre trying to remember advert, think of the word advertise'.
  • Link avert with the word avoid, as both imply preventing something.
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