Advert-Avert | Commonly Confused Words
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Advert vs. Avert

Advert

/ədˈvɜːt/
A short public notice or message that informs people about a product, service, or event

Examples:

Did you read the advert in the paper about the concert?The online job advert attracted many applicants.I'm placing an advert for my used car sale next week.

Synonyms:

Antonyms:

Avert

/əˈvɜːt/
To prevent something bad from happening

Examples:

She managed to avert a potential disaster at work.They averted a financial crisis by securing backup funding.He looked away to avert her questioning gaze.

Synonyms:

Antonyms:

Ways to tell them apart:

etymology
  • Advert involves advertising, while avert involves prevention.
  • Remember that advert is short for advertisement, which deals with promoting something.
  • The word avert has a v that you can relate to avoid, as both involve keeping away from something.
  • Think of advert as a noun commonly seen in newspapers or online promoting products.
  • Use avert when trying to keep something undesirable from happening, much like avoiding a problem.
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